Fair now web-friendlier than ever
The Loire Valley Wine Trade Fair, to be held in Angers on 6-8 February, is showing its commitment to new technology. The Wine Blog Trophy, which since 2007 has been showcasing the best online oenophiles, gains fresh impetus this year with a dedicated blog and a competition in partnership with wine bars. And in another new development, an interactive media area will operate in a central fair location. This open stand will let exhibitors present their new products and engage directly with visitors. The area will serve as a showcase for web TV, blogs, smartphone applications and other new media.
As for the Concours des Ligers, being held this year on the eve of the fair (Sunday 5 February), tasters and entrants can register on the competition’s new website www.concoursdesligers.com). Staged for the past 17 years by the Union des Oenologues de France and the local wine-trade body, this competition rewards the finest Loire wines. Every year, over 2,000 wines are judged by nearly 300 trade tasters.