Wine bars in spotlight at 2012 fair
In 2012, the Loire Valley Wine Trade Fair will confirm its role as a forum, primarily teaming with wine-bar professionals. This year, the organisers have decided to pamper these specifiers with an array of events: an Ipsos survey of this distribution channel, the Wine Blog Trophy, themed talks, pop-up wine bars in central Angers, and more. Wine bars are where wine-drinking fashions take shape. The owners of these venues, where discussion and sharing are common, must seek out products that escape the rigid conventions that apply in some regions. And today, Loire Valley wines – thanks to their diversity, good value for money, appeal, and “natural” approach – are logically at home in these establishments.